Below you'll find a list of all posts that have been tagged as “women”
What if we innovated the traditional “women-owned” business certification process to leverage consumers, not quotas, to help women-owned small-to-medium enterprises (SMEs) to grow? The traditional road to women’s economic empowerment is arduous: it takes decades of concerted efforts to reform policies, laws and statutes, not to mention generations of changing minds and prevailing cultural and social “norms.” But nowadays there …
“Empowering women” has to be one of the most overused phrases in marketing these days. Everybody claims to be doing it: business coaches, cosmetic manufacturers, sports clothing companies, pop stars, mobile phone networks, even chemical companies. Yes, marketing campaigns can – and frequently do – raise awareness of different perspectives on social issues. They can also influence – or more …