Meet Dawn. She’s a Superhero.

Tim General

That’s why she’s my co-host at the Superhero Impact Training pop up event we’re leading in New York next week. It’s for leaders who’ve made their mark, and are ready to make a difference. If you want to uncover your superpowers, discover your mission, find and call in your allies, develop your rally cry and perfect your Superhero pose (and …

Day 1 of the Search for Superheroes

Juliet General

Hello!… Is it you I’m looking for? Are you a leader who has made your mark and are ready to make a difference? To step up and build your legacy for change in the world, be that righting a wrong, saving the environment, ending global poverty, supporting arts or music or supporting a cause that’s close to your heart? If …

Women empowerment campaigns: bullshit v. impact

Juliet General

“Empowering women” has to be one of the most overused phrases in marketing these days. Everybody claims to be doing it: business coaches, cosmetic manufacturers, sports clothing companies, pop stars, mobile phone networks, even chemical companies. Yes, marketing campaigns can – and frequently do – raise awareness of different perspectives on social issues. They can also influence – or more …