How much do you take internet access for granted? If your internet was suddenly disconnected for a period of over a week, would you start to feel anxious and uncomfortable. Feel you were missing out on things? Maybe even start to lose your sense of humour? Would you feel your rights were being violated if someone turned off free internet …
Growing women-owned SMEs in Africa: a new approach
What if we innovated the traditional “women-owned” business certification process to leverage consumers, not quotas, to help women-owned small-to-medium enterprises (SMEs) to grow? The traditional road to women’s economic empowerment is arduous: it takes decades of concerted efforts to reform policies, laws and statutes, not to mention generations of changing minds and prevailing cultural and social “norms.” But nowadays there …
Women empowerment campaigns: bullshit v. impact
“Empowering women” has to be one of the most overused phrases in marketing these days. Everybody claims to be doing it: business coaches, cosmetic manufacturers, sports clothing companies, pop stars, mobile phone networks, even chemical companies. Yes, marketing campaigns can – and frequently do – raise awareness of different perspectives on social issues. They can also influence – or more …